Marketing and American Consumer Culture
A Cultural Studies Analysis
Business & Finance, Marketing & Sales, Research, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science
| Author: | Arthur Asa Berger | ISBN: | 9783319473284 |
| Publisher: | Springer International Publishing | Publication: | December 15, 2016 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Arthur Asa Berger |
| ISBN: | 9783319473284 |
| Publisher: | Springer International Publishing |
| Publication: | December 15, 2016 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
