Market Segmentation and Branding in the Hotel Industry

With Special References to Hilton Cooperation

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Market Segmentation and Branding in the Hotel Industry by Nora Burkard, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nora Burkard ISBN: 9783638258852
Publisher: GRIN Publishing Publication: March 5, 2004
Imprint: GRIN Publishing Language: English
Author: Nora Burkard
ISBN: 9783638258852
Publisher: GRIN Publishing
Publication: March 5, 2004
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2003 in the subject Tourism, grade: 1,3 (A), University of Applied Sciences Worms (Tourism), course: WS 2003, 25 entries in the bibliography, language: English, abstract: In today´s market place managers are constantly seeking to find the best ways to reach and serve their customers. Market segmentation, dividing the market into submarkets, and branding products and services plays a major part in marketing activities. Globalization is one of words used nowadays to describe the convergence of cultures. Cultures are believed to move closer together as a result of increased travel, better communication methods and enhanced transportation opportunities. Companies try to anticipate this change by offering standardized products to a global audience. Cultural differences are a logical barrier to standardization of the marketing strategies on a global scale. However, even on a national scale, there are many different types of consumers, who need to be treated differently. Market segmentation plays a major part in marketing, as all marketing activties depend on precisely defined and carefully choosen market segments.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2003 in the subject Tourism, grade: 1,3 (A), University of Applied Sciences Worms (Tourism), course: WS 2003, 25 entries in the bibliography, language: English, abstract: In today´s market place managers are constantly seeking to find the best ways to reach and serve their customers. Market segmentation, dividing the market into submarkets, and branding products and services plays a major part in marketing activities. Globalization is one of words used nowadays to describe the convergence of cultures. Cultures are believed to move closer together as a result of increased travel, better communication methods and enhanced transportation opportunities. Companies try to anticipate this change by offering standardized products to a global audience. Cultural differences are a logical barrier to standardization of the marketing strategies on a global scale. However, even on a national scale, there are many different types of consumers, who need to be treated differently. Market segmentation plays a major part in marketing, as all marketing activties depend on precisely defined and carefully choosen market segments.

More books from GRIN Publishing

Cover of the book The theme of rape in elizabethan and jacobean literary texts by Nora Burkard
Cover of the book Knowledge transfer through narrations - Wissenstransfer mit Hilfe von Narrationen by Nora Burkard
Cover of the book Symbolism in Andrew Niccols 'Gattaca' by Nora Burkard
Cover of the book Socio-Economic Impacts of Beijing 2008 by Nora Burkard
Cover of the book Poverty and Social Exclusion - Chronic Poverty in India by Nora Burkard
Cover of the book Außerschulischer Lernort am Oberrhein: Das Römermuseum Stettfeld by Nora Burkard
Cover of the book Prehistoric Islanders. Community Life, Nature and Religion in William Golding's 'The Inheritors' by Nora Burkard
Cover of the book Account for the rise of European New Social Movements in the post-war period by Nora Burkard
Cover of the book The Causes That Lead Teenagers to Drug and Alcohol Abuse by Nora Burkard
Cover of the book The Evolution of Innovation - TRIZ Trends and Bionics by Nora Burkard
Cover of the book Management Practices in Japan by Nora Burkard
Cover of the book The high failure rates of cross-border mergers due to the focus of companies on hard factors by Nora Burkard
Cover of the book A structural clash of perspectives. Irreconcilable contradictions in Tom Stoppard's drama 'Rosencrantz and Guildenstern are Dead' by Nora Burkard
Cover of the book Migration in Germany - Violent crimes committed by young men of foreign orignis by Nora Burkard
Cover of the book Kapitalflussrechnung nach IAS 7 by Nora Burkard
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy