Market Mediations

Semiotic Investigations on Consumers, Objects and Brands

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Market Mediations by B. Heilbrunn, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: B. Heilbrunn ISBN: 9781137509987
Publisher: Palgrave Macmillan UK Publication: May 11, 2015
Imprint: Palgrave Macmillan Language: English
Author: B. Heilbrunn
ISBN: 9781137509987
Publisher: Palgrave Macmillan UK
Publication: May 11, 2015
Imprint: Palgrave Macmillan
Language: English

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

More books from Palgrave Macmillan UK

Cover of the book The Palgrave International Handbook of Gender and the Military by B. Heilbrunn
Cover of the book Media Power and Plurality by B. Heilbrunn
Cover of the book Sovereign Risk and Financial Crisis by B. Heilbrunn
Cover of the book Metaphysics and Music in Adorno and Heidegger by B. Heilbrunn
Cover of the book Iris Murdoch by B. Heilbrunn
Cover of the book International Development Policy by B. Heilbrunn
Cover of the book Antonio Gramsci by B. Heilbrunn
Cover of the book Animality and Children's Literature and Film by B. Heilbrunn
Cover of the book Sarah Waters and Contemporary Feminisms by B. Heilbrunn
Cover of the book The Financial Crisis by B. Heilbrunn
Cover of the book Communicating Europe in Times of Crisis by B. Heilbrunn
Cover of the book George Eliot by B. Heilbrunn
Cover of the book Strategy, Value and Risk by B. Heilbrunn
Cover of the book Policy Paradigms in Theory and Practice by B. Heilbrunn
Cover of the book Becoming Criminal by B. Heilbrunn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy