Market Management and Project Business Development

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Market Management and Project Business Development by Hedley Smyth, Taylor and Francis
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Author: Hedley Smyth ISBN: 9781134506408
Publisher: Taylor and Francis Publication: September 25, 2014
Imprint: Routledge Language: English
Author: Hedley Smyth
ISBN: 9781134506408
Publisher: Taylor and Francis
Publication: September 25, 2014
Imprint: Routledge
Language: English

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.

By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.

The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.

This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.

By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.

The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.

This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

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