Mao in the Boardroom
Marketing Genius from the Mind of the Master Guerilla
Business & Finance, Marketing & Sales, Nonfiction, Entertainment, Humour & Comedy, General Humour
| Author: | Gabriel Stricker | ISBN: | 9781429981262 |
| Publisher: | St. Martin's Press | Publication: | June 28, 2003 |
| Imprint: | St. Martin's Griffin | Language: | English |
| Author: | Gabriel Stricker |
| ISBN: | 9781429981262 |
| Publisher: | St. Martin's Press |
| Publication: | June 28, 2003 |
| Imprint: | St. Martin's Griffin |
| Language: | English |
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world.
"A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly
Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world.
"A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly
