Managing Today’s News Media

Audience First

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries
Cover of the book Managing Today’s News Media by Samir A. Husni, Debora R. Halpern Wenger, Hank Price, SAGE Publications
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Author: Samir A. Husni, Debora R. Halpern Wenger, Hank Price ISBN: 9781483325002
Publisher: SAGE Publications Publication: July 29, 2015
Imprint: CQ Press Language: English
Author: Samir A. Husni, Debora R. Halpern Wenger, Hank Price
ISBN: 9781483325002
Publisher: SAGE Publications
Publication: July 29, 2015
Imprint: CQ Press
Language: English

The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make thisan unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make thisan unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

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