Managing Strategic Design

Business & Finance, Marketing & Sales, Commerce, Management & Leadership, Planning & Forecasting
Cover of the book Managing Strategic Design by Ray Holland, Busayawan Lam, Palgrave Macmillan
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Author: Ray Holland, Busayawan Lam ISBN: 9781137325969
Publisher: Palgrave Macmillan Publication: November 20, 2014
Imprint: Palgrave Macmillan Language: English
Author: Ray Holland, Busayawan Lam
ISBN: 9781137325969
Publisher: Palgrave Macmillan
Publication: November 20, 2014
Imprint: Palgrave Macmillan
Language: English

Managing Strategic Design emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations.

Taking an engaging and inspiring approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. This is an essential text for managers, practitioners and students.

Key benefits:
• Integrates design and management theory with a wealth of practical applications and examples
• Framed around the ''4Ds'' model

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Managing Strategic Design emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations.

Taking an engaging and inspiring approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. This is an essential text for managers, practitioners and students.

Key benefits:
• Integrates design and management theory with a wealth of practical applications and examples
• Framed around the ''4Ds'' model

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