Managing Media Firms and Industries

What's So Special About Media Management?

Business & Finance, Management & Leadership, Planning & Forecasting, Industries & Professions, Industries
Cover of the book Managing Media Firms and Industries by , Springer International Publishing
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Author: ISBN: 9783319085159
Publisher: Springer International Publishing Publication: August 20, 2015
Imprint: Springer Language: English
Author:
ISBN: 9783319085159
Publisher: Springer International Publishing
Publication: August 20, 2015
Imprint: Springer
Language: English

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

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