Managing Innovation Within Networks
Business & Finance, Economics, International Economics, Theory of Economics
| Author: | Wim Biemans | ISBN: | 9781351330435 |
| Publisher: | Taylor and Francis | Publication: | March 22, 2018 |
| Imprint: | Routledge | Language: | English |
| Author: | Wim Biemans |
| ISBN: | 9781351330435 |
| Publisher: | Taylor and Francis |
| Publication: | March 22, 2018 |
| Imprint: | Routledge |
| Language: | English |
Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
