Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466637030
Publisher: IGI Global Publication: March 31, 2013
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466637030
Publisher: IGI Global
Publication: March 31, 2013
Imprint: Business Science Reference
Language: English

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, professionals as well as academics and students interested in this constant changing field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, professionals as well as academics and students interested in this constant changing field.

More books from IGI Global

Cover of the book Technological Advancements and Applications in Mobile Ad-Hoc Networks by
Cover of the book Global Perspectives on Development Administration and Cultural Change by
Cover of the book Systems Approaches to Knowledge Management, Transfer, and Resource Development by
Cover of the book Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy by
Cover of the book Driving the Development, Management, and Sustainability of Cognitive Cities by
Cover of the book Enhancing Education Through Open Degree Programs and Prior Learning Assessment by
Cover of the book Renewable and Alternative Energy by
Cover of the book Adoption and Optimization of Embedded and Real-Time Communication Systems by
Cover of the book Nature-Inspired Computing Design, Development, and Applications by
Cover of the book New Generation of Portal Software and Engineering by
Cover of the book Accountancy and the Changing Landscape of Integrated Reporting by
Cover of the book Technological, Managerial and Organizational Core Competencies by
Cover of the book Literacy Skill Development for Library Science Professionals by
Cover of the book Advanced Automated Software Testing by
Cover of the book Memory, Identity, and Nationalism in European Regions by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy