Managing Corporate Social Responsibility

A Communication Approach

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Managing Corporate Social Responsibility by W. Timothy Coombs, Sherry J. Holladay, Wiley
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Author: W. Timothy Coombs, Sherry J. Holladay ISBN: 9781118106662
Publisher: Wiley Publication: September 7, 2011
Imprint: Wiley-Blackwell Language: English
Author: W. Timothy Coombs, Sherry J. Holladay
ISBN: 9781118106662
Publisher: Wiley
Publication: September 7, 2011
Imprint: Wiley-Blackwell
Language: English

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

  • Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
  • Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
  • Discusses ways to maximize the use of social media and traditional media throughout the process
  • Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.
  • Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.

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