Management of Innovation and Product Development

Integrating Business and Technological Perspectives

Nonfiction, Science & Nature, Technology, Industrial Design, Business & Finance, Management & Leadership, Production & Operations Management
Cover of the book Management of Innovation and Product Development by Marco Cantamessa, Francesca Montagna, Springer London
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Author: Marco Cantamessa, Francesca Montagna ISBN: 9781447167235
Publisher: Springer London Publication: August 25, 2015
Imprint: Springer Language: English
Author: Marco Cantamessa, Francesca Montagna
ISBN: 9781447167235
Publisher: Springer London
Publication: August 25, 2015
Imprint: Springer
Language: English

Presenting an integrated and holistic perspective on innovation management and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Presenting an integrated and holistic perspective on innovation management and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected. This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, business and engineering, this book is also intended for managers and entrepreneurs.

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