Making the Compelling Business Case

Decision-Making Techniques for Successful Business Growth

Business & Finance, Management & Leadership, Operations Research, Management
Cover of the book Making the Compelling Business Case by W. Messner, Palgrave Macmillan UK
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Author: W. Messner ISBN: 9781137340573
Publisher: Palgrave Macmillan UK Publication: November 26, 2013
Imprint: Palgrave Macmillan Language: English
Author: W. Messner
ISBN: 9781137340573
Publisher: Palgrave Macmillan UK
Publication: November 26, 2013
Imprint: Palgrave Macmillan
Language: English

Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

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Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

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