Making Money, Making Music

History and Core Concepts

Nonfiction, Entertainment, Music, Business & Technical, Business Aspects, Theory & Criticism, History & Criticism, Reference
Cover of the book Making Money, Making Music by David Bruenger, University of California Press
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Author: David Bruenger ISBN: 9780520966062
Publisher: University of California Press Publication: September 6, 2016
Imprint: University of California Press Language: English
Author: David Bruenger
ISBN: 9780520966062
Publisher: University of California Press
Publication: September 6, 2016
Imprint: University of California Press
Language: English

Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Making Money, Making Music offers tools to encourage creative and adaptive entrepreneurship in the music business. Written for the classroom and the workplace, it introduces readers to core principles and processes and shows how to apply them adaptively to new contexts, facilitating a deeper understanding of how and why things work in the music business. By applying essential concepts to a variety of real-life situations, readers improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.

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