Madonna as Postmodern Myth

How One Star's Self-Construction Rewrites Sex, Gender, Hollywood and the American Dream

Nonfiction, Social & Cultural Studies, Social Science, Gender Studies, Women&, Cultural Studies, Popular Culture, Entertainment, Performing Arts
Cover of the book Madonna as Postmodern Myth by Georges-Claude Guilbert, McFarland & Company, Inc., Publishers
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Author: Georges-Claude Guilbert ISBN: 9780786480715
Publisher: McFarland & Company, Inc., Publishers Publication: October 2, 2015
Imprint: Language: English
Author: Georges-Claude Guilbert
ISBN: 9780786480715
Publisher: McFarland & Company, Inc., Publishers
Publication: October 2, 2015
Imprint:
Language: English

Madonna has long been accepted as a pop culture icon, but this text postulates a greater cultural importance by analyzing her as a postmodern myth. This work examines how Madonna methodically discovered and constructed herself (often rewriting her past), the nature and extent of her ambition and the means she used to reach her goals. It also details the way in which she organized her own cult (borrowing from the gay community), devised her artistic output, and cunningly targeted different audiences. It also studies the fundamental contradiction—virgin or vamp? saint or prostitute?—that fuels Madonna’s career and describes how Madonna reflects today’s society, its contradictions and its attitudes toward sexuality and religion.

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Madonna has long been accepted as a pop culture icon, but this text postulates a greater cultural importance by analyzing her as a postmodern myth. This work examines how Madonna methodically discovered and constructed herself (often rewriting her past), the nature and extent of her ambition and the means she used to reach her goals. It also details the way in which she organized her own cult (borrowing from the gay community), devised her artistic output, and cunningly targeted different audiences. It also studies the fundamental contradiction—virgin or vamp? saint or prostitute?—that fuels Madonna’s career and describes how Madonna reflects today’s society, its contradictions and its attitudes toward sexuality and religion.

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