Luxury Strategy in Action

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Luxury Strategy in Action by , Palgrave Macmillan UK
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Author: ISBN: 9780230361546
Publisher: Palgrave Macmillan UK Publication: January 5, 2016
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9780230361546
Publisher: Palgrave Macmillan UK
Publication: January 5, 2016
Imprint: Palgrave Macmillan
Language: English

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

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