Light Strategies For Innovation

Business & Finance
Cover of the book Light Strategies For Innovation by William I Zangwill, Free Press
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Author: William I Zangwill ISBN: 9781451603309
Publisher: Free Press Publication: June 15, 2010
Imprint: Free Press Language: English
Author: William I Zangwill
ISBN: 9781451603309
Publisher: Free Press
Publication: June 15, 2010
Imprint: Free Press
Language: English

From a leading business scholar comes this analysis of strategies and practices for sparking innovation within several of the world’s major companies.

Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more—in order to influence and promote the innovative process.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From a leading business scholar comes this analysis of strategies and practices for sparking innovation within several of the world’s major companies.

Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more—in order to influence and promote the innovative process.

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