Life Lessons from Motorcycles: Seventy-Five Tips for Defining Your Brand

Nonfiction, Health & Well Being, Self Help, Self Improvement, Motivational
Cover of the book Life Lessons from Motorcycles: Seventy-Five Tips for Defining Your Brand by Liz Jansen, Liz Jansen
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Author: Liz Jansen ISBN: 9780993723766
Publisher: Liz Jansen Publication: July 23, 2014
Imprint: Smashwords Edition Language: English
Author: Liz Jansen
ISBN: 9780993723766
Publisher: Liz Jansen
Publication: July 23, 2014
Imprint: Smashwords Edition
Language: English

In 1954, a unique being came into this world and the branding began. The baby was a girl, the first child of first-generation Canadians and the granddaughter of refugees. Her Mennonite parents spoke German and ran a fruit farm.
The nurses put a pretty pink bow in her fiery red hair and delivered her back to her mom. Five siblings would follow, and she would grow up to become a nurse like her mom.
Although I’m still a redheaded female, the attributes that labeled me then are very different from the brand I’ve become.
As a child, my farmer dad told me that Del Monte meant “kill the farmer.” Obviously, he was feeling squeezed by a giant food producer, and that image has stuck with me to this day.
Branding is the tangible way in which you reflect personal philosophies and personalities. It reflects your values, perspectives, and interests. We immediately form opinions of the motorcycle—and its rider—based on whether it’s a BMW, Yamaha, Honda, Harley-Davidson, or Ducati. Not only do you run impressions of people and things through your own filter and assign them a brand, you also label yourself based on expectations that have been assigned to you.
But you can redefine your brand at any time.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In 1954, a unique being came into this world and the branding began. The baby was a girl, the first child of first-generation Canadians and the granddaughter of refugees. Her Mennonite parents spoke German and ran a fruit farm.
The nurses put a pretty pink bow in her fiery red hair and delivered her back to her mom. Five siblings would follow, and she would grow up to become a nurse like her mom.
Although I’m still a redheaded female, the attributes that labeled me then are very different from the brand I’ve become.
As a child, my farmer dad told me that Del Monte meant “kill the farmer.” Obviously, he was feeling squeezed by a giant food producer, and that image has stuck with me to this day.
Branding is the tangible way in which you reflect personal philosophies and personalities. It reflects your values, perspectives, and interests. We immediately form opinions of the motorcycle—and its rider—based on whether it’s a BMW, Yamaha, Honda, Harley-Davidson, or Ducati. Not only do you run impressions of people and things through your own filter and assign them a brand, you also label yourself based on expectations that have been assigned to you.
But you can redefine your brand at any time.

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