Leveraging Corporate Responsibility

The Stakeholder Route to Maximizing Business and Social Value

Business & Finance, Business Reference, Business Ethics, Management & Leadership, Decision Making & Problem Solving
Cover of the book Leveraging Corporate Responsibility by C. B. Bhattacharya, Sankar Sen, Daniel Korschun, Cambridge University Press
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Author: C. B. Bhattacharya, Sankar Sen, Daniel Korschun ISBN: 9781139140201
Publisher: Cambridge University Press Publication: September 15, 2011
Imprint: Cambridge University Press Language: English
Author: C. B. Bhattacharya, Sankar Sen, Daniel Korschun
ISBN: 9781139140201
Publisher: Cambridge University Press
Publication: September 15, 2011
Imprint: Cambridge University Press
Language: English

The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.

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The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.

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