Lessons From The Boot Of A Car

Biography & Memoir, Business
Cover of the book Lessons From The Boot Of A Car by Reg Lascaris, Penguin Random House South Africa
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Reg Lascaris ISBN: 9780143531142
Publisher: Penguin Random House South Africa Publication: October 1, 2013
Imprint: Penguin Language: English
Author: Reg Lascaris
ISBN: 9780143531142
Publisher: Penguin Random House South Africa
Publication: October 1, 2013
Imprint: Penguin
Language: English

Reg Lascaris, one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his partner John Hunt, sparked not only some of the most iconic ad campaigns in the world, but the transformation of the South African advertising industry into a twenty-first century powerhouse. This is where the famous Nando's campaign was born, these were the men the ANC turned to for their first election campaign. They were the first to inject human emotion into financial services for South Africa's best loved bank, Standard Bank ... And who can forget the BMW mouse? Lessons from the Boot of a Car traces an extraordinary journey by an extraordinarily successful entrepreneur, reciting at each point the lessons learnt - career and business lessons as much as they are lessons for life.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Reg Lascaris, one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his partner John Hunt, sparked not only some of the most iconic ad campaigns in the world, but the transformation of the South African advertising industry into a twenty-first century powerhouse. This is where the famous Nando's campaign was born, these were the men the ANC turned to for their first election campaign. They were the first to inject human emotion into financial services for South Africa's best loved bank, Standard Bank ... And who can forget the BMW mouse? Lessons from the Boot of a Car traces an extraordinary journey by an extraordinarily successful entrepreneur, reciting at each point the lessons learnt - career and business lessons as much as they are lessons for life.

More books from Penguin Random House South Africa

Cover of the book I Moved Your Cheese by Reg Lascaris
Cover of the book The Critical Core by Reg Lascaris
Cover of the book Smartwoman by Reg Lascaris
Cover of the book The Battle of Savate by Reg Lascaris
Cover of the book The African Baobab by Reg Lascaris
Cover of the book Dr Jack’s Third Illustrated South African Byrd Book by Reg Lascaris
Cover of the book Pocket Guide to Birds of East Africa by Reg Lascaris
Cover of the book Butterflies of the Kruger National Park and Surrounds by Reg Lascaris
Cover of the book First Field Guide to Fishes of Southern Africa by Reg Lascaris
Cover of the book Tissue Salts for Children by Reg Lascaris
Cover of the book Ms Conception by Reg Lascaris
Cover of the book The South African Gluten-free Cookbook by Reg Lascaris
Cover of the book Below Luck Level by Reg Lascaris
Cover of the book Smitten. by Reg Lascaris
Cover of the book Relish by Reg Lascaris
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy