Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

Business & Finance, Marketing & Sales, Customer Service, Human Resources & Personnel Management, Organizational Behavior
Cover of the book Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World by Mark Miller, Lucas Conley, McGraw-Hill Education
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Author: Mark Miller, Lucas Conley ISBN: 9781260117578
Publisher: McGraw-Hill Education Publication: February 23, 2018
Imprint: McGraw-Hill Education Language: English
Author: Mark Miller, Lucas Conley
ISBN: 9781260117578
Publisher: McGraw-Hill Education
Publication: February 23, 2018
Imprint: McGraw-Hill Education
Language: English

Business Book Awards International Book of the Year 2019 Finalist

"Top Ten Business Books for 2018"Shep Hyken, Leadership Strategy Contributor, Forbes

A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.

Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.

Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Business Book Awards International Book of the Year 2019 Finalist

"Top Ten Business Books for 2018"Shep Hyken, Leadership Strategy Contributor, Forbes

A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.

Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.

Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

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