Kellogg on Advertising and Media

The Kellogg School of Management

Business & Finance, Marketing & Sales
Cover of the book Kellogg on Advertising and Media by , Wiley
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Author: ISBN: 9781118429112
Publisher: Wiley Publication: June 29, 2012
Imprint: Wiley Language: English
Author:
ISBN: 9781118429112
Publisher: Wiley
Publication: June 29, 2012
Imprint: Wiley
Language: English

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

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