Judging a Book by Its Cover

Fans, Publishers, Designers, and the Marketing of Fiction

Fiction & Literature, Literary Theory & Criticism
Cover of the book Judging a Book by Its Cover by Nickianne Moody, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nickianne Moody ISBN: 9781351924672
Publisher: Taylor and Francis Publication: December 5, 2016
Imprint: Routledge Language: English
Author: Nickianne Moody
ISBN: 9781351924672
Publisher: Taylor and Francis
Publication: December 5, 2016
Imprint: Routledge
Language: English

How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How do books attract their readers? This collection takes a closer look at book covers and their role in promoting sales and shaping readers' responses. Judging a Book by Its Cover brings together leading scholars, many with experience in the publishing industry, who examine the marketing of popular fiction across the twentieth century and beyond. Using case studies, and grounding their discussions historically and methodologically, the contributors address key themes in contemporary media, literary, publishing, and business studies related to globalisation, the correlation between text and image, identity politics, and reader reception. Topics include book covers and the internet bookstore; the links between books, the music industry, and film; literary prizes and the selling of books; subcultures and sales of young adult fiction; the cover as a signifier of literary value; and the marketing of ethnicity and lesbian pulp fiction. This exciting collection opens a new field of enquiry for scholars of book history, literature, media and communication studies, marketing, and cultural studies.

More books from Taylor and Francis

Cover of the book Ethics and the Market by Nickianne Moody
Cover of the book Warfighting and Disruptive Technologies by Nickianne Moody
Cover of the book Comte de Gobineau and Orientalism by Nickianne Moody
Cover of the book Primary Design and Technology by Nickianne Moody
Cover of the book Just Who Do We Think We Are? by Nickianne Moody
Cover of the book Basic Dutch: A Grammar and Workbook by Nickianne Moody
Cover of the book Reputational Challenges in Sport by Nickianne Moody
Cover of the book Delivering Successful PMOs by Nickianne Moody
Cover of the book Perspectives on the Renaissance Medal by Nickianne Moody
Cover of the book Chinese Literature for the 1980s by Nickianne Moody
Cover of the book The Canon in Southeast Asian Literature by Nickianne Moody
Cover of the book The Etchings of Wilfred Fairclough by Nickianne Moody
Cover of the book The Transatlantic Hispanic Baroque by Nickianne Moody
Cover of the book Exercising Discretion by Nickianne Moody
Cover of the book The Routledge Companion to Historical Studies by Nickianne Moody
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy