JMP 14 Consumer Research

Nonfiction, Computers, Application Software, Business Software
Cover of the book JMP 14 Consumer Research by SAS Institute, SAS Institute
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Author: SAS Institute ISBN: 9781635264982
Publisher: SAS Institute Publication: March 20, 2018
Imprint: SAS Institute Language: English
Author: SAS Institute
ISBN: 9781635264982
Publisher: SAS Institute
Publication: March 20, 2018
Imprint: SAS Institute
Language: English

JMP 14 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. Multiple Factor Analysis is frequently used in sensory analysis to account for differing measures among panelists. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.

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JMP 14 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. Multiple Factor Analysis is frequently used in sensory analysis to account for differing measures among panelists. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.

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