Japanese Consumer Behaviour

From Worker Bees to Wary Shoppers

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies
Cover of the book Japanese Consumer Behaviour by John McCreery, Taylor and Francis
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Author: John McCreery ISBN: 9781136831249
Publisher: Taylor and Francis Publication: April 8, 2014
Imprint: Routledge Language: English
Author: John McCreery
ISBN: 9781136831249
Publisher: Taylor and Francis
Publication: April 8, 2014
Imprint: Routledge
Language: English

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

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