Author: | Matthias Nuoffer | ISBN: | 9783640785339 |
Publisher: | GRIN Publishing | Publication: | December 27, 2010 |
Imprint: | GRIN Publishing | Language: | English |
Author: | Matthias Nuoffer |
ISBN: | 9783640785339 |
Publisher: | GRIN Publishing |
Publication: | December 27, 2010 |
Imprint: | GRIN Publishing |
Language: | English |
Seminar paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Northumbria University, language: English, abstract: On 19th January 2010, Japan Airlines (JAL), Asia's biggest carrier, filed for bankruptcy. This assignment conducts both an external and internal analysis of JAL and gives a SWOT summary. From that, three strategic options are derived and discussed, leaving the most suitable, feasible and acceptable strategy. Finally, this strategy's potential implementation issues are debated.
Seminar paper from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Northumbria University, language: English, abstract: On 19th January 2010, Japan Airlines (JAL), Asia's biggest carrier, filed for bankruptcy. This assignment conducts both an external and internal analysis of JAL and gives a SWOT summary. From that, three strategic options are derived and discussed, leaving the most suitable, feasible and acceptable strategy. Finally, this strategy's potential implementation issues are debated.