Jaguar

A short story

Nonfiction, Home & Garden, Antiques & Collectibles, Art, Science & Nature, Technology, Engineering, Automotive, Mechanical
Cover of the book Jaguar by Brian Williams, Prodinnova
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Author: Brian Williams ISBN: 1230002235837
Publisher: Prodinnova Publication: May 10, 2013
Imprint: Language: English
Author: Brian Williams
ISBN: 1230002235837
Publisher: Prodinnova
Publication: May 10, 2013
Imprint:
Language: English

In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price. Marketing replaced good engineering, branding won over product design, mass production and economies of scale took over craftmanship. Is the roaring Jaguar still alive? Will it be able to bounce again despite successive changes of owners? This book is a short account of the carmaker’s story, and the men behind it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price. Marketing replaced good engineering, branding won over product design, mass production and economies of scale took over craftmanship. Is the roaring Jaguar still alive? Will it be able to bounce again despite successive changes of owners? This book is a short account of the carmaker’s story, and the men behind it.

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