It's Not Just PR

Public Relations in Society

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book It's Not Just PR by W. Timothy Coombs, Sherry J. Holladay, Wiley
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Author: W. Timothy Coombs, Sherry J. Holladay ISBN: 9781118554043
Publisher: Wiley Publication: July 8, 2013
Imprint: Wiley-Blackwell Language: English
Author: W. Timothy Coombs, Sherry J. Holladay
ISBN: 9781118554043
Publisher: Wiley
Publication: July 8, 2013
Imprint: Wiley-Blackwell
Language: English

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.

  • Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
  • Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
  • Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
  • Balanced, well organized, and clearly written by two leading scholars
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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.

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