Invisible Influence | Summary
Business & Finance, Marketing & Sales, Direct Marketing, Nonfiction, Health & Well Being, Psychology, Interpersonal Relations
| Author: | Better Business Summaries | ISBN: | 9781370169344 |
| Publisher: | Summary Station | Publication: | October 29, 2016 |
| Imprint: | Smashwords Edition | Language: | English |
| Author: | Better Business Summaries |
| ISBN: | 9781370169344 |
| Publisher: | Summary Station |
| Publication: | October 29, 2016 |
| Imprint: | Smashwords Edition |
| Language: | English |
Invisible Influence: The Hidden Forces that Shape Behavior | Summary
Book Preview:
Invisible Influence by Jonah Berger helps the readers understand the psychology that motivates the decisions about branding and identity. The decisions made by an individual on a daily basis are dictated by subconscious factors so one is hardly aware of its effects. An individual can detect the influence by a suggestion from other people and not be able to recognize the level of impact the same factors had in their decision.
Familiarity largely affects choices. People are biased on the things they often see even if they do not recall seeing them. They are likely to follow a group’s decision on a preferred product or brand, which leads to increase in popularity of already popular brands. Individuals can, however, shy from going against a group of people that made a wrong choice.
This is a summary and analysis of the book and NOT the original book
This Book Contains:
• Summary Of The Entire Book
• Chapter By Chapter Breakdown
• Analysis Of The Reading Experience
Invisible Influence: The Hidden Forces that Shape Behavior | Summary
Book Preview:
Invisible Influence by Jonah Berger helps the readers understand the psychology that motivates the decisions about branding and identity. The decisions made by an individual on a daily basis are dictated by subconscious factors so one is hardly aware of its effects. An individual can detect the influence by a suggestion from other people and not be able to recognize the level of impact the same factors had in their decision.
Familiarity largely affects choices. People are biased on the things they often see even if they do not recall seeing them. They are likely to follow a group’s decision on a preferred product or brand, which leads to increase in popularity of already popular brands. Individuals can, however, shy from going against a group of people that made a wrong choice.
This is a summary and analysis of the book and NOT the original book
This Book Contains:
• Summary Of The Entire Book
• Chapter By Chapter Breakdown
• Analysis Of The Reading Experience
