Introduction to Google Analytics

A Guide for Absolute Beginners

Nonfiction, Computers, Database Management, General Computing, Business & Finance
Cover of the book Introduction to Google Analytics by Todd Kelsey, Apress
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Author: Todd Kelsey ISBN: 9781484228296
Publisher: Apress Publication: June 19, 2017
Imprint: Apress Language: English
Author: Todd Kelsey
ISBN: 9781484228296
Publisher: Apress
Publication: June 19, 2017
Imprint: Apress
Language: English

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.

Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You’ll Learn

  • Understand basic techniques to generate traffic for a blog or website

  • Review the performance of a website or campaign

  • Set up a Shopify account to track ROI

  • Create and maximize AdWords to track conversion

Who This Book Is For

Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.

Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You’ll Learn

Who This Book Is For

Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

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