INTO THE RIVER: How Big Data, the Long Tail and Situated Cognition are Changing the World of Market Insights Forever
Business & Finance, Economics, Planning & Forecasting, Marketing & Sales, Public Relations, Consumer Behaviour
| Author: | Tony Cosentino | ISBN: | 9781614346647 |
| Publisher: | BookLocker.com, Inc. | Publication: | October 15, 2011 |
| Imprint: | Language: | English |
| Author: | Tony Cosentino |
| ISBN: | 9781614346647 |
| Publisher: | BookLocker.com, Inc. |
| Publication: | October 15, 2011 |
| Imprint: | |
| Language: | English |
Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.
Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into an important and changing industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.
