Interpretations of Luxury

Exploring the Consumer Perspective

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Interpretations of Luxury by Linda Lisa Maria Turunen, Springer International Publishing
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Author: Linda Lisa Maria Turunen ISBN: 9783319608709
Publisher: Springer International Publishing Publication: September 15, 2017
Imprint: Palgrave Macmillan Language: English
Author: Linda Lisa Maria Turunen
ISBN: 9783319608709
Publisher: Springer International Publishing
Publication: September 15, 2017
Imprint: Palgrave Macmillan
Language: English

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

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