International Retail Marketing

Business & Finance, Marketing & Sales, International
Cover of the book International Retail Marketing by Christopher Moore, Margaret Bruce, Grete Birtwistle, Taylor and Francis
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Author: Christopher Moore, Margaret Bruce, Grete Birtwistle ISBN: 9781136393808
Publisher: Taylor and Francis Publication: March 30, 2007
Imprint: Routledge Language: English
Author: Christopher Moore, Margaret Bruce, Grete Birtwistle
ISBN: 9781136393808
Publisher: Taylor and Francis
Publication: March 30, 2007
Imprint: Routledge
Language: English

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

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