International Marketing

Business & Finance, Marketing & Sales, International
Cover of the book International Marketing by Stanley Paliwoda, Michael Thomas, Taylor and Francis
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Author: Stanley Paliwoda, Michael Thomas ISBN: 9781135387174
Publisher: Taylor and Francis Publication: November 5, 2013
Imprint: Routledge Language: English
Author: Stanley Paliwoda, Michael Thomas
ISBN: 9781135387174
Publisher: Taylor and Francis
Publication: November 5, 2013
Imprint: Routledge
Language: English

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.

New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.

Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.

New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.

Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

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