International Communication Strategies of Chinese Radio and TV Networks

Initial Observations

Nonfiction, Reference & Language, Language Arts, Communication, Reference, Social & Cultural Studies, Political Science
Cover of the book International Communication Strategies of Chinese Radio and TV Networks by Duan Peng, Springer Singapore
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Author: Duan Peng ISBN: 9789811044601
Publisher: Springer Singapore Publication: April 13, 2017
Imprint: Springer Language: English
Author: Duan Peng
ISBN: 9789811044601
Publisher: Springer Singapore
Publication: April 13, 2017
Imprint: Springer
Language: English

This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

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This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

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