International Celebrity Endorsement in the case of l'Oréal

Business & Finance, Marketing & Sales
Cover of the book International Celebrity Endorsement in the case of l'Oréal by Sabrina Hoffstädte, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sabrina Hoffstädte ISBN: 9783638616737
Publisher: GRIN Publishing Publication: March 21, 2007
Imprint: GRIN Publishing Language: English
Author: Sabrina Hoffstädte
ISBN: 9783638616737
Publisher: GRIN Publishing
Publication: March 21, 2007
Imprint: GRIN Publishing
Language: English

Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Northumbria University, 32 entries in the bibliography, language: English, abstract: L´ORÈAL considers whether it should endorse its skin care products in the international markets and strengthen its international brands by using a celebrity. They further need advice regarding a standardised or adapted 'product offering' and promotion campaign. This report will first give an overview of major cultural issues which l'Oréal might encounter in the international market place when implementing a standardised international marketing strategy. It will be then further investigated if these cultural issues will impinge on the suitability of celebrities to promote l'Oréal clients brands while addressing the aspects of local and global branding and promotion. At the very end, guidelines will be identified as to how to find the most fitting celebrity and a possible endorser for its products will be introduced.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, Northumbria University, 32 entries in the bibliography, language: English, abstract: L´ORÈAL considers whether it should endorse its skin care products in the international markets and strengthen its international brands by using a celebrity. They further need advice regarding a standardised or adapted 'product offering' and promotion campaign. This report will first give an overview of major cultural issues which l'Oréal might encounter in the international market place when implementing a standardised international marketing strategy. It will be then further investigated if these cultural issues will impinge on the suitability of celebrities to promote l'Oréal clients brands while addressing the aspects of local and global branding and promotion. At the very end, guidelines will be identified as to how to find the most fitting celebrity and a possible endorser for its products will be introduced.

More books from GRIN Publishing

Cover of the book The Presentation of Gender in Diane Arbus´s Work in the Context of the Cold War Era by Sabrina Hoffstädte
Cover of the book Statement of Cash Flows by Sabrina Hoffstädte
Cover of the book Creative Word-Formation Processes by Sabrina Hoffstädte
Cover of the book The scientific community accepts that global warming exists. What are causes and effects of this process? by Sabrina Hoffstädte
Cover of the book Similar Solutions to Similar Problems? by Sabrina Hoffstädte
Cover of the book VW Phaeton - Did Zeus' anger hit sales of Volkswagen's luxury car by Sabrina Hoffstädte
Cover of the book Marchetta, M. - Looking for Alibrandi: Growing up in 'Looking for Alibrandi' by Sabrina Hoffstädte
Cover of the book The Accounting of Deferred Taxes under IFRS by Sabrina Hoffstädte
Cover of the book How has the US Intelligence Community evolved in the modern international security environment? by Sabrina Hoffstädte
Cover of the book The Acquisition of Politeness in the Language of Children by Sabrina Hoffstädte
Cover of the book The European Convention on Human Rights and its Case Law in Relation to the Deportation of Aliens by Sabrina Hoffstädte
Cover of the book Death in Ernest Hemingway's short story 'The Snows of Kilimanjaro' by Sabrina Hoffstädte
Cover of the book Capital Structure - Specifics in Emerging European Economies by Sabrina Hoffstädte
Cover of the book The Mother Theme in Jamaica Kincaid's Fiction by Sabrina Hoffstädte
Cover of the book Short Essay on Shakespeare`s 'Sonnet 18' by Sabrina Hoffstädte
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy