International Cases in the Business of Sport

Nonfiction, Sports, Reference
Cover of the book International Cases in the Business of Sport by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317623496
Publisher: Taylor and Francis Publication: February 28, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781317623496
Publisher: Taylor and Francis
Publication: February 28, 2017
Imprint: Routledge
Language: English

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice.

Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources.

International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice.

Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources.

International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

More books from Taylor and Francis

Cover of the book Bureaucrats as Law-makers by
Cover of the book Participatory Budgeting in the United States by
Cover of the book Religion and Society in Twentieth-Century Britain by
Cover of the book Curriculum by
Cover of the book Science Policies and Twentieth-Century Dictatorships by
Cover of the book Integrated Transport by
Cover of the book Optimization in Industry by
Cover of the book The Art of Film Acting by
Cover of the book The Atlantic World by
Cover of the book The Disability Studies Reader by
Cover of the book Interpreting British Governance by
Cover of the book Disobedience by
Cover of the book Media Sport Stars by
Cover of the book Gender and Labour in Korea and Japan by
Cover of the book Corporate, Public and Global Governance by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy