International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

Business & Finance, Economics, International Economics, Management & Leadership, Management
Cover of the book International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines by , Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781137376466
Publisher: Palgrave Macmillan US Publication: July 26, 2013
Imprint: Palgrave Pivot Language: English
Author:
ISBN: 9781137376466
Publisher: Palgrave Macmillan US
Publication: July 26, 2013
Imprint: Palgrave Pivot
Language: English

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.

More books from Palgrave Macmillan US

Cover of the book A Formula for Eradicating Racism by
Cover of the book The Family Business Guide by
Cover of the book Puerto Rican Soldiers and Second-Class Citizenship by
Cover of the book The Fatigue of the Shari‘a by
Cover of the book Young People and Pornography by
Cover of the book Deepening Community Engagement in Higher Education by
Cover of the book The Logic of Wish and Fear: New Perspectives on Genres of Western Fiction by
Cover of the book Richard Wright by
Cover of the book The Black Social Economy in the Americas by
Cover of the book Alaska’s Permanent Fund Dividend by
Cover of the book American Slaves and African Masters by
Cover of the book Toward a Womanist Ethic of Incarnation by
Cover of the book Kid Comic Strips by
Cover of the book Union Education in Nigeria by
Cover of the book Humor in the Caribbean Literary Canon by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy