International Business: Foreign market entry principles

Business & Finance, Management & Leadership, Management
Cover of the book International Business: Foreign market entry principles by Mike Kleinemaß, GRIN Publishing
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Author: Mike Kleinemaß ISBN: 9783638603096
Publisher: GRIN Publishing Publication: January 14, 2007
Imprint: GRIN Publishing Language: English
Author: Mike Kleinemaß
ISBN: 9783638603096
Publisher: GRIN Publishing
Publication: January 14, 2007
Imprint: GRIN Publishing
Language: English

Research Paper (undergraduate) from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 70%, New College Durham, course: International Business, 7 entries in the bibliography, language: English, abstract: Today's business worldwide is characterized by the impact of globalization. As the world has become more interconnected international business is almost omnipresent. This report of international business focuses on foreign market entry strategies of two companies which have chosen to expand their operations in recent times. In the race for corporate global expansion, international companies constantly evaluate a range of locations and mix of strategies appropriate to succeed abroad. A general overview about commonly proven foreign market entry principles provides the reader with the essential framework. The author chose corporate examples from different industries, such as the British grocery retailer Tesco PLC and the German machine tool manufacturer Deckel Maho Gildemeister AG and delivers deep insights into the market conditions. The market entries take place in two contrasting nations such as China and the USA, whereas each case study contains an in-depth research of the economic freedom.

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Research Paper (undergraduate) from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 70%, New College Durham, course: International Business, 7 entries in the bibliography, language: English, abstract: Today's business worldwide is characterized by the impact of globalization. As the world has become more interconnected international business is almost omnipresent. This report of international business focuses on foreign market entry strategies of two companies which have chosen to expand their operations in recent times. In the race for corporate global expansion, international companies constantly evaluate a range of locations and mix of strategies appropriate to succeed abroad. A general overview about commonly proven foreign market entry principles provides the reader with the essential framework. The author chose corporate examples from different industries, such as the British grocery retailer Tesco PLC and the German machine tool manufacturer Deckel Maho Gildemeister AG and delivers deep insights into the market conditions. The market entries take place in two contrasting nations such as China and the USA, whereas each case study contains an in-depth research of the economic freedom.

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