International Business

Themes and Issues in the Modern Global Economy

Business & Finance, Economics, International
Cover of the book International Business by Debra Johnson, Colin Turner, Taylor and Francis
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Author: Debra Johnson, Colin Turner ISBN: 9781135175719
Publisher: Taylor and Francis Publication: May 11, 2010
Imprint: Routledge Language: English
Author: Debra Johnson, Colin Turner
ISBN: 9781135175719
Publisher: Taylor and Francis
Publication: May 11, 2010
Imprint: Routledge
Language: English

This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.

International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:

  • impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
  • environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
  • resource issues: how resources can determine success in the global economy or impede firm evolution.

Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.

International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:

Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.

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