Internal Marketing

Another Approach to Marketing for Growth

Business & Finance
Cover of the book Internal Marketing by Tatsuya Kimura, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tatsuya Kimura ISBN: 9781317224556
Publisher: Taylor and Francis Publication: April 21, 2017
Imprint: Routledge Language: English
Author: Tatsuya Kimura
ISBN: 9781317224556
Publisher: Taylor and Francis
Publication: April 21, 2017
Imprint: Routledge
Language: English

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings.

This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings.

This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.

More books from Taylor and Francis

Cover of the book Military Advising and Assistance by Tatsuya Kimura
Cover of the book Russian Nouns of Common Gender in Use by Tatsuya Kimura
Cover of the book Science and Spectacle in the European Enlightenment by Tatsuya Kimura
Cover of the book EU Energy Relations With Russia by Tatsuya Kimura
Cover of the book Task-Centred Social Work by Tatsuya Kimura
Cover of the book Coaching and Training your Work Team by Tatsuya Kimura
Cover of the book Communication Matters by Tatsuya Kimura
Cover of the book The Works of Charles Darwin: Vol 12: A Monograph on the Sub-Class Cirripedia (1854), Vol II, Part 1 by Tatsuya Kimura
Cover of the book Experiences of Charity, 1250-1650 by Tatsuya Kimura
Cover of the book Instructional Design for Teachers by Tatsuya Kimura
Cover of the book Representations of Death by Tatsuya Kimura
Cover of the book Economic Clusters and Globalization by Tatsuya Kimura
Cover of the book Doing Fieldwork by Tatsuya Kimura
Cover of the book Farewell to the Leftist Working Class by Tatsuya Kimura
Cover of the book Interrogation and Confession by Tatsuya Kimura
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy