Intellectual Property and Business

The Power of Intangible Assets

Business & Finance, Business Reference, Business Law
Cover of the book Intellectual Property and Business by Rodney D Ryder, Ashwin Madhavan, SAGE Publications
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Author: Rodney D Ryder, Ashwin Madhavan ISBN: 9789351504450
Publisher: SAGE Publications Publication: August 12, 2014
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Rodney D Ryder, Ashwin Madhavan
ISBN: 9789351504450
Publisher: SAGE Publications
Publication: August 12, 2014
Imprint: Sage Publications Pvt. Ltd
Language: English

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. 

The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. 

The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.

 

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