Integrated Intellectual Asset Management

A Guide to Exploiting and Protecting your Organization's Intellectual Assets

Business & Finance, Management & Leadership, Management
Cover of the book Integrated Intellectual Asset Management by Steve Manton, Taylor and Francis
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Author: Steve Manton ISBN: 9781351927284
Publisher: Taylor and Francis Publication: March 2, 2017
Imprint: Routledge Language: English
Author: Steve Manton
ISBN: 9781351927284
Publisher: Taylor and Francis
Publication: March 2, 2017
Imprint: Routledge
Language: English

Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: ¢ decision making systems ¢ strategy ¢ policy and accountabilities ¢ knowledge management ¢ people and behaviour ¢ targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: ¢ decision making systems ¢ strategy ¢ policy and accountabilities ¢ knowledge management ¢ people and behaviour ¢ targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.

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