Integrated Communication

Synergy of Persuasive Voices

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Integrated Communication by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781134780297
Publisher: Taylor and Francis Publication: June 17, 2013
Imprint: Psychology Press Language: English
Author:
ISBN: 9781134780297
Publisher: Taylor and Francis
Publication: June 17, 2013
Imprint: Psychology Press
Language: English

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

More books from Taylor and Francis

Cover of the book Global Careers by
Cover of the book Institutions and Development After the Financial Crisis by
Cover of the book Pakistan's Nuclear Weapons by
Cover of the book Images Of Japanese Society Hb by
Cover of the book Music, Difference and the Residue of Race by
Cover of the book Catalan Nationalism by
Cover of the book Health Promotion and Preventive Programs by
Cover of the book Labor Markets in a Global Economy: A Macroeconomic Perspective by
Cover of the book Consultation Across Cultural Contexts by
Cover of the book The Matter of Zen by
Cover of the book The Causes of the English Revolution 1529-1642 by
Cover of the book The History of the Rochdale Pioneers by
Cover of the book Dialogues and Debates from Late Antiquity to Late Byzantium by
Cover of the book Pioneers of Interpersonal Psychoanalysis by
Cover of the book Becoming an Evidence-based Practitioner by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy