Integrated Communication

Synergy of Persuasive Voices

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Integrated Communication by , Taylor and Francis
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Author: ISBN: 9781134780297
Publisher: Taylor and Francis Publication: June 17, 2013
Imprint: Psychology Press Language: English
Author:
ISBN: 9781134780297
Publisher: Taylor and Francis
Publication: June 17, 2013
Imprint: Psychology Press
Language: English

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

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