Innovation and new product development

Launch strategy and market plan for the new product 'Click and Drain'

Business & Finance, Marketing & Sales
Cover of the book Innovation and new product development by Jörg-Stefan Schöttler, GRIN Publishing
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Author: Jörg-Stefan Schöttler ISBN: 9783638248761
Publisher: GRIN Publishing Publication: January 28, 2004
Imprint: GRIN Publishing Language: English
Author: Jörg-Stefan Schöttler
ISBN: 9783638248761
Publisher: GRIN Publishing
Publication: January 28, 2004
Imprint: GRIN Publishing
Language: English
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Otago (Marketing Department), course: Marketing 306, 5 entries in the bibliography, language: English, abstract: Excerpt: The following report details a proposal for a revolutionary new Breville product: a Click and Drain convenience pot. This report details the development of this innovative product from the initial Concept Development right through to a Financial Analysis and a Market Launch Strategy. Breville's new Click and Drain convenience pot is an ergonomically designed product to make draining boiling water from pots both safer and easier. This is achieved by clicking off one of the two ergonomically designed handles to expose water-draining holes. The Click and Drain is crafted in brushed stainless steel, and is made with a Quantanium? non-scratch, non-stick interior. The glass Cook and Look? lid of the new Click and Drain pot can be locked on for further convenience and safety.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Otago (Marketing Department), course: Marketing 306, 5 entries in the bibliography, language: English, abstract: Excerpt: The following report details a proposal for a revolutionary new Breville product: a Click and Drain convenience pot. This report details the development of this innovative product from the initial Concept Development right through to a Financial Analysis and a Market Launch Strategy. Breville's new Click and Drain convenience pot is an ergonomically designed product to make draining boiling water from pots both safer and easier. This is achieved by clicking off one of the two ergonomically designed handles to expose water-draining holes. The Click and Drain is crafted in brushed stainless steel, and is made with a Quantanium? non-scratch, non-stick interior. The glass Cook and Look? lid of the new Click and Drain pot can be locked on for further convenience and safety.

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