Innovation and Marketing in the Pharmaceutical Industry

Emerging Practices, Research, and Policies

Nonfiction, Health & Well Being, Medical, Specialties, Pharmacy, Science & Nature, Technology, Science
Cover of the book Innovation and Marketing in the Pharmaceutical Industry by , Springer New York
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781461478010
Publisher: Springer New York Publication: October 31, 2013
Imprint: Springer Language: English
Author:
ISBN: 9781461478010
Publisher: Springer New York
Publication: October 31, 2013
Imprint: Springer
Language: English

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.  The stakes are high, with each new product raising the prospect of spectacular success—or failure.  Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry.  In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management.  Chapters include such features as:

·         An extensive  literature review, including coverage of research from fields other than marketing

·         an overview of how practitioners have addressed the topic

·         introduction of relevant analytical tools, such as statistics and ethnographic studies

·         suggestions for further research by scholars and students

 

The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment.  The stakes are high, with each new product raising the prospect of spectacular success—or failure.  Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry.  In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management.  Chapters include such features as:

·         An extensive  literature review, including coverage of research from fields other than marketing

·         an overview of how practitioners have addressed the topic

·         introduction of relevant analytical tools, such as statistics and ethnographic studies

·         suggestions for further research by scholars and students

 

The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

 

More books from Springer New York

Cover of the book Managing, Using, and Interpreting Hadrian's Wall as World Heritage by
Cover of the book An Introduction to the Mathematical Theory of Inverse Problems by
Cover of the book Imaging and Visualization in The Modern Operating Room by
Cover of the book Pediatric Neuro-oncology by
Cover of the book Nanotechnology and Neuroscience: Nano-electronic, Photonic and Mechanical Neuronal Interfacing by
Cover of the book Free Probability and Random Matrices by
Cover of the book Legumes in the Omic Era by
Cover of the book Neural Stem Cells in Development, Adulthood and Disease by
Cover of the book Measurement Issues in Criminology by
Cover of the book Clinician's Guide to Diagnostic Imaging by
Cover of the book A New Unified Theory of Psychology by
Cover of the book Neurobiology of Interval Timing by
Cover of the book Neutral and Indifference Portfolio Pricing, Hedging and Investing by
Cover of the book Petrogenesis of Metamorphic Rocks by
Cover of the book Biophysical approaches to translational control of gene expression by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy