Information Technology Strategies

How Leading Firms Use IT to Gain an Advantage

Nonfiction, Computers, Advanced Computing, Theory, Information Technology, Business & Finance, Management & Leadership, Management
Cover of the book Information Technology Strategies by William V. Rapp, Oxford University Press
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Author: William V. Rapp ISBN: 9780190287399
Publisher: Oxford University Press Publication: August 1, 2002
Imprint: Oxford University Press Language: English
Author: William V. Rapp
ISBN: 9780190287399
Publisher: Oxford University Press
Publication: August 1, 2002
Imprint: Oxford University Press
Language: English

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.

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