Impact of P2P and Free Distribution on Book Sales

Nonfiction, Computers, General Computing
Cover of the book Impact of P2P and Free Distribution on Book Sales by Brian O'Leary, O'Reilly Media
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Author: Brian O'Leary ISBN: 9781449391164
Publisher: O'Reilly Media Publication: May 8, 2009
Imprint: O'Reilly Media Language: English
Author: Brian O'Leary
ISBN: 9781449391164
Publisher: O'Reilly Media
Publication: May 8, 2009
Imprint: O'Reilly Media
Language: English

Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets, offers a fast and expansive connection to consumers, but content can also be copied and disseminated without publishers' control. Some publishers are torn between the efficiencies digital distribution provides and concerns over piracy and print-sale cannibalization. This research report is part of an ongoing effort by O'Reilly Media Inc. and Random House to test assumptions about free distribution, P2P availability and their potential impact on book sales.

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Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets, offers a fast and expansive connection to consumers, but content can also be copied and disseminated without publishers' control. Some publishers are torn between the efficiencies digital distribution provides and concerns over piracy and print-sale cannibalization. This research report is part of an ongoing effort by O'Reilly Media Inc. and Random House to test assumptions about free distribution, P2P availability and their potential impact on book sales.

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