Impact of e-Commerce on Consumers and Small Firms

Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Impact of e-Commerce on Consumers and Small Firms by Salvatore Zappala, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Salvatore Zappala ISBN: 9781351155984
Publisher: Taylor and Francis Publication: November 30, 2017
Imprint: Routledge Language: English
Author: Salvatore Zappala
ISBN: 9781351155984
Publisher: Taylor and Francis
Publication: November 30, 2017
Imprint: Routledge
Language: English

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.

More books from Taylor and Francis

Cover of the book The New Great Transformation? by Salvatore Zappala
Cover of the book Remaking Planning by Salvatore Zappala
Cover of the book Citizenship by Salvatore Zappala
Cover of the book Infrastructures of Consumption by Salvatore Zappala
Cover of the book China's New Diplomacy by Salvatore Zappala
Cover of the book War and the State in Early Modern Europe by Salvatore Zappala
Cover of the book European Banks and the Rise of International Finance by Salvatore Zappala
Cover of the book Neo-Victorian Literature and Culture by Salvatore Zappala
Cover of the book Reconceptualising Penality by Salvatore Zappala
Cover of the book Principles of Cyberbullying Research by Salvatore Zappala
Cover of the book The Lesson of this Century by Salvatore Zappala
Cover of the book Depression by Salvatore Zappala
Cover of the book Energy Policy in China by Salvatore Zappala
Cover of the book The Evacuation from Dunkirk by Salvatore Zappala
Cover of the book Mikhail Bakhtin by Salvatore Zappala
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy