Imagining Marketing

Art, Aesthetics and the Avant-Garde

Business & Finance, Marketing & Sales
Cover of the book Imagining Marketing by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781134565498
Publisher: Taylor and Francis Publication: February 1, 2001
Imprint: Routledge Language: English
Author:
ISBN: 9781134565498
Publisher: Taylor and Francis
Publication: February 1, 2001
Imprint: Routledge
Language: English

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and

More books from Taylor and Francis

Cover of the book The Social Psychology of Groups by
Cover of the book The Practical Practice of Marriage and Family Therapy by
Cover of the book The Mongols in Iran by
Cover of the book Contemporary Theories of Career Development by
Cover of the book Cohesion and Discipline in Legislatures by
Cover of the book International Guide to Foreign Currency Management by
Cover of the book Sex in the Ancient World from A to Z by
Cover of the book Haig and Kitchener in Twentieth-Century Britain by
Cover of the book Alan S. Milward and Contemporary European History by
Cover of the book MOUNTAIN GEOMORPHOLOGY by
Cover of the book Teaching Second Language Writing by
Cover of the book Race, Discourse and Labourism by
Cover of the book Trade, Globalization and Poverty by
Cover of the book Understanding Naval Warfare by
Cover of the book Coaching and Mentoring by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy